It may soon be time to throw away any letterheads with the "Bradley Center" on it. Officials at the Bradley Center in Milwaukees are saying they're working with a Colorado firm to explore new sponsorships for the downtown sports and entertainment building. Currently, the center is named for Jane Bradley Pettit and her father, Harry Bradley. Pettit donated more than 90 million dollars for itsconstruction during the late 1980s. Big wigs at the Bradley center say the board will continue to honor Pettit in some way, but need naming rights to generate additional revenue for the aging facility. The Bradley Center is home to great teams like the Bucks, Golden Eagles, and Admirals, as well as extroadinary events like Seasame Street Live. It's the third oldest home among any arena in the NBA.
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It may soon be time to throw away any letterheads with the "Bradley Center" on it. Officials at the Bradley Center in Milwaukees are saying they're working with a Colorado firm to explore new sponsorships for the downtown sports and entertainment building. Currently, the center is named for Jane Bradley Pettit and her father, Harry Bradley. Pettit donated more than 90 million dollars for itsconstruction during the late 1980s. Big wigs at the Bradley center say the board will continue to honor Pettit in some way, but need naming rights to generate additional revenue for the aging facility. The Bradley Center is home to great teams like the Bucks, Golden Eagles, and Admirals, as well as extroadinary events like Seasame Street Live. It's the third oldest home among any arena in the NBA.
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